saiani_rodrigo_1
Rodrigo Saiani —Type Design, Primot ∕ ’’
Read More

Primot is an upright script heavily influenced by Italian gelaterie.

We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings. We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes.

Jefferson Perky—Graphic Identity for Forgotten Boardwalk Brewing Co. Carmile Zaino—Quad | Re- Mix: We Cut Keys Vaishnavi Mahendran—Enchanted Valley Carnival