As [the celebrities’] pregnancies are obsessively documented, dissected, and disseminated through the media, the bodies of celebrity mothers are both fashioned and made fashionable by the appearance of their ‘baby bump’ and the way in which it is styled.
Excerpt from:
Bump Watch: Fashioning Celebrity Pregnancy as Performance and Product
Maureen Brewster, MA Fashion Studies ’14
This investigation of the media discourse surrounding the ‘baby bump’ will argue that it positions the bump as a garment that is worn upon the body as a fashioned performance transforming it into a fashionable product that markets a specific regime of reflexive discipline.