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Rodrigo Saiani —Type Design, Primot ∕ AAS Graphic Design ’05
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Primot is an upright script heavily influenced by Italian gelaterie.

We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings. We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes.

Jason Booher—Book Design Rodrigo Saiani—Identity/Packaging for Moccato Carmen McLeod—Youth Programming Brochure