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Rodrigo Saiani —Identity/Packaging for Moccato ∕ AAS Graphic Design ’05
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MOCCATO is a coffee club for hardcore coffee lovers.

Challenge: how to convey clashing concepts - natural yet instant, sustainable yet urban - and change the way people consume coffee through branding, packaging and e-commerce?

The boxes are practical and small - so the consumer can handle and store them easily. Each color relates to a flavor, but the die cut of the stencil letters is random, which makes the boxes different in every shipment (a fun spelling game to keep in the pantry).

Designers Rodrigo Saiani, Lucas Campoi, Dominique Kronemberger, Flora de Carvalho Code Dimas Cyriaco, Gustavo Saiani, Photographer Marcello Cavalcanti

Ingrid Carozzi—Handpicked, Seasonal Flowers Arrangement, Tin Can Studios Carmen McLeod—Parsons AAS Recruitment Book Vaishnavi Mahendran—Enchanted Valley Carnival