Rodrigo Saiani

Rodrigo Saiani —Type Design, Primot ∕ ’’

Primot is an upright script heavily influenced by Italian gelaterie.

We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into Primot were some unusual vertical connections and the sweet brush flairs in the letter endings. We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes.

Carmen McLeod—Parsons AAS Recruitment Book Rodrigo Saiani—Identity/Packaging for Moccato Ingrid Carozzi—Handpicked, Seasonal Flowers Arrangement, Tin Can Studios